Top lessons for a successful local business
Should you keep spending money on advertising?
Hint: Not really.
1. It's better to choose who you talk to
Advertising is like shouting at strangers. You might get some of them to make eye contact with you, but the vast majority will put their earphones on and speed away. On the other hand, customers who have already visited you once are much more likely to engage with your content and be positively influenced by your messages. In other words - it is much easier to 'advertise' to existing customers than it is to strangers.
If we may say so ourselves, Flok is the most powerful customer communication platform you've seen. It allows you to cultivate a real following of loyal customers, and gives you tools to communicate effectively and effortlessly, increasing their engagement and your bottom line. Click here to start a free 7 day trial ->
2. It's more effective to work towards second visits, rather than first
Every new customer is an opportunity to generate a 'regular' at your business. Repeat visits are vital in your efforts to reduce advertising spend and increase consistent revenue. Specifically, the coveted 'second visit' is your main indicator for success - get a first time customer to visit just once more, and they're most likely to keep visiting, bring their friends, leave a positive review and spend more at your business!
3. 'Word of mouth' is not an advertising tactic - It's a way of life
Many businesses make the mistake of treating the symptom instead of the disease. You can't 'crisis manage' bad yelp comments or negative public reviews, you need to make sure that you are churning out an army of satisfied customers day in and day out. Manage a healthy relationship with your customers (all of them) and watch your public reputation soar without having to constantly monitor your yelp account
Flok is the perfect tool for creating effective relationships with your customers
With Flok you can create customized rewards, in-store greeting messages, push notifications, geotargeted offers, visit reminders and birthday incentives. This automatic and effortless communication with your customers is guaranteed to get you more repeat visits, boost your online reputation, decrease your advertising spend and generate a consistent stream of revenue for your business.